Buy, Sell, Farm Well
yalla is the South African marketplace app for livestock, farm products and equipment. List for free, trade with farmers anywhere, and every deal settles through escrow — the money is secured before anything is loaded.
yalla is not another online auction, it is an agricultural marketplace open 24/7.
Sellers list livestock, farm goods and equipment from their phones. Buyers browse and buy in the app.
Every deal is secured by a third-party escrow service: payment is held until the buyer confirms delivery and releases it to the seller. A safer, more trusted way to trade.
How does a yalla deal work?
List livestock, equipment and farm products for free. Services have the option of a monthly or yearly subscription.
Buyers browse what is listed and buy straight from the app.
Payment sits securely with TradeSafe, not with yalla.
The seller receives written confirmation that the money is secured before moving the product.
The buyer confirms delivery, and the payment is released to the seller.
Buyer and seller rate each other, so other users can learn from their experience.
Inside the app
From the first browse to the offer that starts the escrow — the same screens your buyer or seller sees on the other end.
01Home
Search breeds and towns, or browse by category — cattle and sheep to feed, equipment and services.
02Search
Filter listings and services by location, category and disease tolerance.
03Grid view
Switch to a photo grid to browse the market at a glance.
04Listing
Head count, age, average weight and location up front. Buy the lot or part of it.
05Send an offer
Offer under asking. The seller has seven days to accept, decline or counter.
06Confirm the order
Take the whole lot or only what you need. The fee shrinks as the order grows, and the seller is paid the same.
07Message the seller
Chat attached to the listing, with the seller's rating. Contact details stay hidden until the order is paid.
08Sell
List livestock, products or equipment, or offer a service like transport, vets or shearing.
09Create a listing
Photos, a walk-around video or a vet certificate — free, and live in minutes.
10My listings
Your wishlist, active stock, pending orders and offers, all in one place.
Swipe or use the arrows to see all 10 screens
Buying, selling and payment all happen in the app — this website is information only.
What it costs, and who holds the money
Nothing to list, nothing held by us, and nothing paid out before you have seen the animals.
Listing livestock, farm products and equipment is free.
Service providers choose the subscription that suits them.
Paid by the buyer at checkout, built into the listed price. The higher the selling price, the lower the fee. It is always shown in full before you commit.
Not an optional extra on big sales — it is how every transaction on yalla settles.
0,75% on EFT, 2,50% on card. This covers TradeSafe holding the buyer's money safely until the deal is done, and it's always shown at checkout.
Escrow is handled by TradeSafe — South Africa’s longest-running digital escrow service, held under Standard Bank oversight and insured.
Selling for someone else? You're covered.
yalla isn't just for farmers selling their own animals. Livestock agents, auctioneers, and anyone selling cattle on behalf of a family member, neighbour, or client can list on yalla too.
Whether you're selling one bull for your uncle or running a full agency, yalla helps you reach more buyers.
Add each client's farm
Set up a farm for every owner you sell for. Buyers see the farm name on their order.
Set your commission
On each listing, take a percentage of the sale price or a fixed amount per animal.
Get paid automatically
When the animals sell, your commission goes to you and the rest goes straight to the owner. You don't have to do any manual splitting or chase payments.
Listing is free
It costs nothing to put your clients' stock in front of buyers across South Africa.
Safe payment for everyone
TradeSafe escrow holds the buyer's money until the deal is done, so you and the owner both know the payment is real.
BeforevsAfter
WhatsApp groups & classifieds
- You pay a stranger first and hope the animals show up as described.
- The seller is effectively anonymous and there is no record of what was agreed.
- If the stock is underweight, sick, or never arrives, there is no recourse.
- Auctions are safer, but only on the day, and only if you can get there.
Trading on yalla
- Your money sits with TradeSafe until you have confirmed delivery.
- Both sides are on record — who sold what, at what price, and when it was accepted.
- If something is wrong, you raise it before the funds are ever released.
- The market is open every day, from wherever you and your stock happen to be.
Know the market before you trade
Live livestock prices, so you can set a number before you list.
Live weight auction prices from Vleisprys (Northern Free State).
Frequently asked questions
Common questions about how yalla works, how payment is protected, and what happens in the app.
No. This site explains how yalla works. All listing, buying, and payment happens inside the app.
TradeSafe, South Africa's longest-running digital escrow service, under Standard Bank oversight and insured. The funds never pass through a yalla bank account at any point.
Once the buyer has confirmed delivery. TradeSafe then releases the funds.
Listing is free for sellers, who set the amount they want to receive. TradeSafe's escrow fee and yalla's service fee are added to that to make the listed price. yalla's fee starts at 3% and falls to 0.5% as an order grows, with an R10 minimum per order, so a bigger order costs less per item.
An auction gives you settlement you can trust, but only on the sale day and only at the ring. yalla gives you the same payment protection without the date or the drive.
Your next trade starts in the app
Listing and buying both happen inside the app. Sellers list free, and the listed price already includes the fees.