How It Works

Four Steps to a Safe Trade

The same protection an auction floor gives you, without the sale day or the drive.

The escrow flow, start to finish

  1. Step 1

    List or browse

    Sellers photograph stock, add weights and details, and list free in a few minutes. Buyers browse by type, weight and province.

  2. Step 2

    Buyer pays into escrow

    Payment goes to a TradeSafe escrow account — not to the seller, and never through a Yalla account.

  3. Step 3

    Seller loads on confirmation

    The seller receives written confirmation that funds are secured before a single animal goes on the truck.

  4. Step 4

    Inspect, accept, release

    The buyer inspects on arrival. On acceptance, TradeSafe releases — splitting the seller's payment and Yalla's fee in one instruction.

This website is for information only — all listing, buying and payment happens inside the Yalla app.

How it works

Both sides of the deal, and the escrow process that sits between them.

Download the app
For SellersFree to list

List from the kraal, get paid without chasing

Photograph your stock, add weights and details, and post it in a few minutes. You will not load a single animal until you have written confirmation that the buyer's money is already secured.

Cost to list
R0
Funds confirmed
Before loading
Sale window
Always open
Payout
On acceptance
Creating a cattle listing in the Yalla app
For BuyersOne protection fee

Buy from someone you have never met, safely

Browse listings by type, weight, and province. Pay into escrow instead of paying the seller directly, then inspect the animals in person on arrival before any money moves.

Paid to seller upfront
R0
Inspection
Before release
Fee
Shown at checkout
If it's wrong
Raise a dispute
Searching livestock listings in the Yalla app
How the Money MovesEscrow by TradeSafe

Four steps, and Yalla never holds your money

Buyer pays into a TradeSafe escrow account. Seller is notified the funds are secured and loads. Buyer inspects on arrival and accepts. TradeSafe releases — splitting the seller's payment and Yalla's fee in one instruction.

Held by
TradeSafe
Bank oversight
Standard Bank
Held by Yalla
R0, ever
Released when
Buyer accepts
Sending an offer on a Black Angus listing in the Yalla app

Inside the app

From the first browse to the offer that starts the escrow — the same screens your buyer or seller sees on the other end.

The home screen of the Yalla app

01Home

Browse by category — cattle, sheep, goats, land, feed, equipment.

The search screen of the Yalla app

02Search

Filter by location, category and price across every live listing.

The listing screen of the Yalla app

03Listing

Head count, age, average weight, health and transport, up front.

The send an offer screen of the Yalla app

04Send an offer

Offer under asking. The seller has seven days to accept or counter.

The message the seller screen of the Yalla app

05Message the seller

Chat attached to the listing, so the deal keeps its own record.

The create a listing screen of the Yalla app

06Create a listing

Photos, breed, age and head count — free, and live in minutes.

The my listings screen of the Yalla app

07My listings

Wishlist, active stock, pending sales and offers in one place.

Buying, selling and payment all happen in the app — this website is information only.

What protects a Yalla deal

Money Held in Escrow

Every payment sits with TradeSafe, not with Yalla, until the buyer has inspected the animals.

Confirmed Before Loading

The seller gets written confirmation that the funds are secured before a single animal goes on the truck.

Inspect, Then Release

The buyer checks the stock on arrival. Nothing is released until they say they are satisfied.

Free to List

Sellers pay nothing to list. Buyers pay one protection fee at checkout, shown before they commit.

Open Every Day

No sale day, no travelling to a ring. List or buy at four in the morning if that suits you.

A Record of the Deal

Who sold what, for how much, and when it was accepted — all logged, not lost in a group chat.

Money Held in Escrow

Every payment sits with TradeSafe, not with Yalla, until the buyer has inspected the animals.

Confirmed Before Loading

The seller gets written confirmation that the funds are secured before a single animal goes on the truck.

Inspect, Then Release

The buyer checks the stock on arrival. Nothing is released until they say they are satisfied.

Free to List

Sellers pay nothing to list. Buyers pay one protection fee at checkout, shown before they commit.

Open Every Day

No sale day, no travelling to a ring. List or buy at four in the morning if that suits you.

A Record of the Deal

Who sold what, for how much, and when it was accepted — all logged, not lost in a group chat.

Common questions about how Yalla works, how payment is protected, and what happens in the app.

No. This site explains how Yalla works. All listing, buying, and payment happens inside the app.

TradeSafe, South Africa's longest-running digital escrow service, under Standard Bank oversight and insured. The funds never pass through a Yalla bank account at any point.

Once the buyer has physically inspected the animals and confirmed they are satisfied. TradeSafe then releases the funds, splitting the seller's payment and Yalla's fee in a single instruction.

Listing is free for sellers. Buyers pay one protection fee at checkout, shown in full before you commit to the purchase.

You raise it at inspection, before the money is released. Because nothing has been paid out yet, the dispute is resolved while the funds are still protected.

An auction gives you settlement you can trust, but only on the sale day and only at the ring. Yalla gives you the same payment protection without the date or the drive.

Your next trade starts in the app

Listing and buying both happen inside the app. Sellers list free; buyers pay one protection fee at checkout.

Free to list · Escrow by TradeSafe